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2011-11-30

Exiting online experience: VARTA launches its new website


VARTA Consumer Batteries is proud to present its revamped website complete with interactive product showcase and intuitive product search

Can you imagine how dull your daily commute to work would be without your

MP3 player? How would you be able to relax on the sofa without the remote

control? And just what would you do if your milk frother gave up the ghost on a

Sunday? A close look at our day-to-day lives reveals that we depend on

batteries, both disposable and rechargeable, dozens of times every single day.

But how can we keep a clear head in view of the huge range of electronic

devices that use batteries? Which battery delivers the best performance in

which type of appliance? There are answers to these and many more questions

on VARTA Consumer Batteries’ new website, now live at 

www.varta-consumer.com.

An interactive 360° experience

The 360° virtual battery tour enables you to explore a large number of living

spaces from a first-person perspective with just a few clicks. The digital living

spaces contain all the technical appliances possibly imaginable which are kept

on the go by energy from VARTA batteries. Whether it’s a smart vacuum

cleaner, a bathroom radio or a battery-powered pepper mill, each and every

product conceals exciting research findings which uncover fascinating

background information and link directly to the relevant product category on the

website. And that’s not all: VARTA shares its expertise on batteries, providing

helpful tips to show which battery gets the best performance out of which

device.

Skip the search – just find what you’re after

It’s often the case that consumers forget which battery belongs in which

appliance just a short time after purchase. In addition to this, consumers

frequently have trouble choosing the correct battery from the wide variety of

battery types on offer. These worries are a thing of the past with the new,

clearly structured Product search: All users have to do is click on one of the

three main categories “Batteries”, “Chargers” or “Flashlights” to access a

large number of criteria which help narrow down their search. Selecting the

appliance which the battery will be used for – no matter whether it’s an alarm

clock, a laser pointer or a remote control for garage doors – shows users which

VARTA product will get optimum performance from the device. The search

functions for the other main categories are designed in just as intuitive and

helpful a way, meaning the best charger and the perfect flashlight are never

more than a few clicks away.

Those who want to learn more about VARTA’s products can visit the Battery

forum section, where answers to frequently-asked questions are ready and

waiting. An expert team is also on hand to respond to users’ own questions.

And as if that wasn’t enough, VARTA is planning to start a blog for detailing

and discussing battery-related issues.

VARTA is set to realize its international website in 29 further countries, working

with leading internet-based content management experts Sitecore CMS.

You can find the new VARTA website experience and additional information at

www.varta-consumer.com




About VARTA Consumer Batteries GmbH & Co. KGaA


VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”




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Franz-Joseph-Straße 1
80801 München
Germany

Phone: + 49 (0) 89 381 08-119