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2011-11-30

Exiting online experience: VARTA launches its new website


VARTA Consumer Batteries is proud to present its revamped website complete with interactive product showcase and intuitive product search

Can you imagine how dull your daily commute to work would be without your

MP3 player? How would you be able to relax on the sofa without the remote

control? And just what would you do if your milk frother gave up the ghost on a

Sunday? A close look at our day-to-day lives reveals that we depend on

batteries, both disposable and rechargeable, dozens of times every single day.

But how can we keep a clear head in view of the huge range of electronic

devices that use batteries? Which battery delivers the best performance in

which type of appliance? There are answers to these and many more questions

on VARTA Consumer Batteries’ new website, now live at 

www.varta-consumer.com.

An interactive 360° experience

The 360° virtual battery tour enables you to explore a large number of living

spaces from a first-person perspective with just a few clicks. The digital living

spaces contain all the technical appliances possibly imaginable which are kept

on the go by energy from VARTA batteries. Whether it’s a smart vacuum

cleaner, a bathroom radio or a battery-powered pepper mill, each and every

product conceals exciting research findings which uncover fascinating

background information and link directly to the relevant product category on the

website. And that’s not all: VARTA shares its expertise on batteries, providing

helpful tips to show which battery gets the best performance out of which

device.

Skip the search – just find what you’re after

It’s often the case that consumers forget which battery belongs in which

appliance just a short time after purchase. In addition to this, consumers

frequently have trouble choosing the correct battery from the wide variety of

battery types on offer. These worries are a thing of the past with the new,

clearly structured Product search: All users have to do is click on one of the

three main categories “Batteries”, “Chargers” or “Flashlights” to access a

large number of criteria which help narrow down their search. Selecting the

appliance which the battery will be used for – no matter whether it’s an alarm

clock, a laser pointer or a remote control for garage doors – shows users which

VARTA product will get optimum performance from the device. The search

functions for the other main categories are designed in just as intuitive and

helpful a way, meaning the best charger and the perfect flashlight are never

more than a few clicks away.

Those who want to learn more about VARTA’s products can visit the Battery

forum section, where answers to frequently-asked questions are ready and

waiting. An expert team is also on hand to respond to users’ own questions.

And as if that wasn’t enough, VARTA is planning to start a blog for detailing

and discussing battery-related issues.

VARTA is set to realize its international website in 29 further countries, working

with leading internet-based content management experts Sitecore CMS.

You can find the new VARTA website experience and additional information at

www.varta-consumer.com




About VARTA Consumer Batteries GmbH & Co. KGaA


VARTA Consumer Batteries GmbH & Co. KGaA is part of Spectrum Brands Holdings, a global and diversified consumer products company and a leading supplier of consumer batteries, shaving and grooming products, small household appliances, specialty pet supplies, lawn and garden products and auto care products. Spectrum Brands Holdings generates annual sales of around $5.04 billion and has a total of 15,700 employees. VARTA Consumer Batteries is a European market leader for innovative high-quality batteries, rechargeable batteries, chargers and lights. Controlled from its European head office in Frankfurt am Main, Germany, it generates annual sales of around €275 million. The German sales company is based in Ellwangen. Thanks to its powerful product ideas, developed on the basis of over 125 years’ experience, VARTA Consumer is a constant source of impetus in the mobile energy market. Alongside its innovative capabilities, the breadth, quality and design of its product range make VARTA a unique force on the market. Intensive focus on consumers’ lifestyles and close collaboration with retailers is the secret to a successful product mix. This makes it possible for VARTA Consumer to respond quickly and flexibly to the latest consumer device trends and provide the dynamic fast-moving consumer goods (FMCG) market with optimum energy solutions.



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