VARTA Consumer is underscoring its commitment to Germany as a production location. The full-range portable battery supplier is investing a two-digit-million sum in the Dischingen plant and increasing output by more than 20 percent.
With the expansion of production that began in fall 2016, VARTA Consumer Batteries is investing a total of €11.3 million in the production site, which is certified in accordance with DIN EN ISO 9001 and 14001. As a result of the modernization and expansion of the two production lines for manufacturing AA and AAA batteries, production volume is being increased to 1.6 billion round cells per year. The approximately 450 employees who work here also benefit, since the expansion of production will cut down on Sunday and holiday shifts in the future.
A professional implementation plan that has undergone detailed coordination will prevent any production downtime or delivery bottlenecks during the measures aimed at expanding production. Regular operations at the plant will continue practically as normal, even when the updates and expansion work are performed. These measures are scheduled to wrap up in fall 2017.
Strong growth in Europe
As the only manufacturer of alkaline portable batteries, VARTA Consumer produces in Germany. In the past two years, it has expanded production by more than 250 million alkaline batteries to meet demand in Europe. "The continuous demand for VARTA batteries reflects the trust and satisfaction of end consumers worldwide," says Peter Werner, General Manager Consumer Batteries Europe/ Middle East Africa and Australia. The market leader in Germany, Austria, Switzerland and eleven other European countries is responding to rising demand by expanding the Dischingen plant, thereby preparing itself for the future. "We are proud to produce in Germany and believe in the leading ‘Made in Germany’ quality standard."
 Source: Production figures of VARTA Consumer Batteries
Further information can be found at www.varta-consumer.com and on VARTA Consumer’s official Facebook page.
About VARTA Consumer Batteries GmbH & Co. KGaA
VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer of primary batteries for the end consumer, that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”