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2015-06-25

The Minions are capturing kids’ imaginations – and conquering their bedrooms too, thanks to VARTA

The Minions are sure to be this summer’s box-office smash. Fresh off the success of “Despicable Me 1 & 2,” everyone’s favorite little critters are now starring in their very own movie.

VARTA is bringing the Minions hype to stores by launching attractive products – including two flashlights and a night-light – just in time for the premiere, giving retailers the chance to enjoy some of the franchise’s enormous global success.


Capture kids’ imagination – with the Minions Light 2AA

Minions LightsThese practical kids’ flashlights made from sturdy ABS plastic are perfect for reading under the covers. The three main protagonists of the movie, Kevin, Stuart and Bob, feature on the body and turn the colorful flashlight into a real highlight for children. Minions Lights 2AA shine at 3 lumens and up to 13 meters, plus they deliver up to 16 hours of power. They are available in the Minions colors blue and yellow.

 

 

Must-haves in any kid’s room: the Minions Night Light 3AA


Minion night lightWhen kids can’t get to sleep at night, Bob is ready to lend a hand – as a night-light that fits on any kids’ nightstand. A touch sensor in Bob’s front pocket makes turning the light on and off child’s play. The switch on the rear allows consumers to choose between two levels of light – low mode and high mode – or turn off the night-light altogether. Another practical feature is that the Minions Night Light 3AA automatically switches off after 30 minutes in high mode (or after 60 minutes in low mode) and helps to create a great good-night atmosphere in kids’ bedrooms. The night-light has a range of up to 2 meters and a power rating of 6 lumens for up to 120 hours. Three VARTA High Energy batteries are included.



Minions Lights Floor Display

From the silver screen to the POS with eye-catching displays

The POS displays pay homage to classic scenes from the movie and bring the enjoyment and fun of the film into stores. Counter and floor displays are available, together with a hanging display, meaning that retailers can present the products in the perfect way for their store. The points of sale come ready to display and can be set up quickly and easily after being unpacked.

 

 




The VARTA Minions Lights are coming to stores this June.

Minions Light 2AA (batteries included)                  RRP (incl. tax): €5.99

Minions Night Light 3AA (batteries included)         RRP (incl. tax): €14.99

High-res, ready-to-download images can be found at:

www.haebmau.com/Downloads/VARTA/Minions



About VARTA Consumer Batteries GmbH & Co. KGaA


VARTA Consumer Batteries GmbH & Co. KGaA is part of Spectrum Brands Holdings, a global and diversified consumer products company and a leading supplier of consumer batteries, shaving and grooming products, small household appliances, specialty pet supplies, lawn and garden products and auto care products. Spectrum Brands Holdings generates annual sales of around $5.04 billion and has a total of 15,700 employees. VARTA Consumer Batteries is a European market leader for innovative high-quality batteries, rechargeable batteries, chargers and lights. Controlled from its European head office in Frankfurt am Main, Germany, it generates annual sales of around €275 million. The German sales company is based in Ellwangen. Thanks to its powerful product ideas, developed on the basis of over 125 years’ experience, VARTA Consumer is a constant source of impetus in the mobile energy market. Alongside its innovative capabilities, the breadth, quality and design of its product range make VARTA a unique force on the market. Intensive focus on consumers’ lifestyles and close collaboration with retailers is the secret to a successful product mix. This makes it possible for VARTA Consumer to respond quickly and flexibly to the latest consumer device trends and provide the dynamic fast-moving consumer goods (FMCG) market with optimum energy solutions.



Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München
Germany

Phone: + 49 (0) 89 381 08-119

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