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Reach for the stars with the VARTA Limited Edition and generate additional turnover

The VARTA High Energy and Longlife Limited Edition brings the stars to your shop.
Your turnover will run sky-high with new blister packages, glowing stars, a great sweepstake and sales-boosting
secondary displays.

Reach for the stars

Consumers usually don't put batteries on their shopping list, they buy them on an impulse. It is therefore all the more important to have highly visible and attention-grabbing displays at the point of sale. VARTA boosts sales with the new Limited Edition of four High Energy AA and AAA batteries, and four Longlife AA and AAA batteries. The package itself is already a true eye-catcher: The classic VARTA colors blue and yellow remind of glowing stars in a dark blue sky and the unique yellow VARTA Beam increases the visual presence on the shelf or on the display. Inside the blister package are two star-shaped glow-in-the-dark stickers for the consumer. The highlight of the Limited Edition is the accompanying VARTA sweepstake.


Longlife_Limited Edition 2015High Energy_Limited Edition 2015




Answer the question and win a dream holiday!

From March through September consumers can enter a special sweepstake and win lots of great prizes, among them trips to Hawaii and Morocco for two plus 30 premium telescopes.

Entering the sweepstake is easy: Consumers can simply scan the QR code on the display header or navigate to the URL www.win-with-varta-consumer.com to answer a question.


Limited Edition displays – more appealing than ever

POS Displays_Limited Edition 2015The design of the POS displays has been adapted to the Limited Edition theme and puts consumers in a vacation mood.

There are counter and floor displays as well as clipstrips to offer each retailer the perfect match to their shop. The displays are fully stocked – just unpack them and put them up!



The Limited Edition by VARTA is available from March through June 2015.

VARTA High Energy 4 AA                        RRP (incl. VAT): € 5.49

VARTA High Energy 4 AAA                      RRP (incl. VAT): € 5.49

VARTA Longlife 4 AA                              RRP (incl. VAT): € 3.49

VARTA Longlife 4 AAA                            RRP (incl. VAT): € 3.49


For more information about our products and company, please visit www.varta-consumer.com and our official Facebook page at www.facebook.com/VARTA.Consumer

About VARTA Consumer Batteries GmbH & Co. KGaA

VARTA Consumer Batteries GmbH & Co. KGaA is part of Spectrum Brands Holdings, a global and diversified consumer products company and a leading supplier of consumer batteries, shaving and grooming products, small household appliances, specialty pet supplies, lawn and garden products and auto care products. Spectrum Brands Holdings generates annual sales of around $5.04 billion and has a total of 15,700 employees. VARTA Consumer Batteries is a European market leader for innovative high-quality batteries, rechargeable batteries, chargers and lights. Controlled from its European head office in Frankfurt am Main, Germany, it generates annual sales of around €275 million. The German sales company is based in Ellwangen. Thanks to its powerful product ideas, developed on the basis of over 125 years’ experience, VARTA Consumer is a constant source of impetus in the mobile energy market. Alongside its innovative capabilities, the breadth, quality and design of its product range make VARTA a unique force on the market. Intensive focus on consumers’ lifestyles and close collaboration with retailers is the secret to a successful product mix. This makes it possible for VARTA Consumer to respond quickly and flexibly to the latest consumer device trends and provide the dynamic fast-moving consumer goods (FMCG) market with optimum energy solutions.

Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München

Phone: + 49 (0) 89 381 08-119