VARTA Consumer made a good showing at the POPAI DACH Awards 2014 at the EuroShop trade fair in Düsseldorf, Germany. The top-selling counter display in the shape of battery won gold in the category travel, leisure and automotive.
The non-profit organization Point of Purchase Advertising International (POPAI), established in 1936, is dedicated to the interests of industry, retail, POS manufacturers and service providers and has been handing out its POS Awards for over 50 years. The prestigious design award is regarded as the most sought-after prize in the POS industry. The POPAI Award jury is made up of independent experts from the branded-goods industry, retail and academics. On the basis of a scale, they judged not only the optical and technical aspects of displays, but also their communicative impact and, most importantly, target achievement.
This year, Klaus Albus of Galeria Kaufhof GmbH, Dr. Erika Graf of the University of Applied Sciences in Frankfurt/Main and Dr. Gerd Wolfram of Metro AG were among those who awarded gold to VARTA’s green counter display in the shape of a battery.
Sustainable, appealing and original
VARTA wins award with counter display in the shape of a battery: The jury praised the “product-related design and the original and appealing presentation” and highlighted its “high product recognition value combined with easy handling.”
The display’s sustainable production as well as its stable construction with a height of 60 cm was the main focus. It is manufactured by Lichtenau Display KG, a company based in the German state of Saxony.
For more information, go to www.varta-consumer.com and our official VARTA Consumer Facebook page.
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About VARTA AG
VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.