VARTA Consumer made a good showing at the POPAI DACH Awards 2014 at the EuroShop trade fair in Düsseldorf, Germany. The top-selling counter display in the shape of battery won gold in the category travel, leisure and automotive.
The non-profit organization Point of Purchase Advertising International (POPAI), established in 1936, is dedicated to the interests of industry, retail, POS manufacturers and service providers and has been handing out its POS Awards for over 50 years. The prestigious design award is regarded as the most sought-after prize in the POS industry. The POPAI Award jury is made up of independent experts from the branded-goods industry, retail and academics. On the basis of a scale, they judged not only the optical and technical aspects of displays, but also their communicative impact and, most importantly, target achievement.
This year, Klaus Albus of Galeria Kaufhof GmbH, Dr. Erika Graf of the University of Applied Sciences in Frankfurt/Main and Dr. Gerd Wolfram of Metro AG were among those who awarded gold to VARTA’s green counter display in the shape of a battery.
Sustainable, appealing and original
VARTA wins award with counter display in the shape of a battery: The jury praised the “product-related design and the original and appealing presentation” and highlighted its “high product recognition value combined with easy handling.”
The display’s sustainable production as well as its stable construction with a height of 60 cm was the main focus. It is manufactured by Lichtenau Display KG, a company based in the German state of Saxony.
For more information, go to www.varta-consumer.com and our official VARTA Consumer Facebook page.
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About VARTA Consumer Batteries GmbH & Co. KGaA
VARTA Consumer Batteries GmbH & Co. KGaA is part of Spectrum Brands Holdings, a global and diversified consumer products company and a leading supplier of consumer batteries, shaving and grooming products, small household appliances, specialty pet supplies, lawn and garden products and auto care products. Spectrum Brands Holdings generates annual sales of around $5.04 billion and has a total of 15,700 employees. VARTA Consumer Batteries is a European market leader for innovative high-quality batteries, rechargeable batteries, chargers and lights. Controlled from its European head office in Frankfurt am Main, Germany, it generates annual sales of around €275 million. The German sales company is based in Ellwangen. Thanks to its powerful product ideas, developed on the basis of over 125 years’ experience, VARTA Consumer is a constant source of impetus in the mobile energy market. Alongside its innovative capabilities, the breadth, quality and design of its product range make VARTA a unique force on the market. Intensive focus on consumers’ lifestyles and close collaboration with retailers is the secret to a successful product mix. This makes it possible for VARTA Consumer to respond quickly and flexibly to the latest consumer device trends and provide the dynamic fast-moving consumer goods (FMCG) market with optimum energy solutions.