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2014-04-28

Shining Brightly For More Safety – VARTA Launches New Bicycle Light Set

Battery-powered bicycle lights have been officially allowed in Germany only since last year. Thanks to its Bike Light Set, VARTA Consumer is set to launch an innovative headlight and taillight that fully comply with German road safety regulation and ensure additional road safety.

VARTA for added Safety at Dawn and Dusk

Bike Light FrontThe VARTA set features an extremely powerful headlight (up to 30 lux) that guarantees high visibility for cyclists. With an impressive 120 lumens, its beam shines up to 92 meters – almost as far as motorcycle headlights. The headlight’s 3 Watt Cree high-performance LED provide its tremendous light yield. Even in very dark road situations, the turbo mode ensures good visibility and an added degree of safety. In most situations, on well-lit roads and at dawn and dusk, cyclists can switch the headlight to energy-saving mode, increasing the service life of the batteries.

It Shines – in any wind and weather situation

Bike Light RearHeadlight as well as taillight features a practical low battery indicator that informs cyclists of weak batteries before it is too late. Both the headlight and the matching taillight are water resistant (IPX 4) for unrestricted functionality in windy and wet weather. Thanks to three red LEDs the taillight shines with a battery runtime of up to 60 hours. An angle of 220 degrees ensures that cyclists can be seen from nearly every perspective. Fixing the lights is practical and easy. They can be attached directly to the bike without tools and without much effort.

The new VARTA Bike Light Set: the perfect alternative to a dynamo with the power to light up the world.

The Bike Light Set costs €39.99. It comes with 5 AAA High Energy batteries and is set to hit store shelves in May 2014.

Further information can be found at www.varta-consumer.com and on VARTA Consumer’s official international Facebook page.

 

Press contact

häberlein & mauerer ag

Nadine Rümmelin

Phone: +49/89/38108104

Email: varta@haebmau.de



About VARTA Consumer Batteries GmbH & Co. KGaA


VARTA Consumer Batteries GmbH & Co. KGaA is a supplier of innovative high-quality products, including batteries, rechargeable batteries, chargers and lights, with which it generates annual sales totaling over 300 million euros in Europe. The business is run from the company’s headquarters in Ellwangen. VARTA Consumer Batteries is both the market leader and the only German battery manufacturer that relies on Germany as its manufacturing location. Its factory in Dischingen annually produces circa 1.5 billion alkaline batteries. VARTA Consumer Batteries brings movement into the mobile energy market with strong product ideas developed on the basis of expertise acquired during more than 130 years of the company’s history. Along with its innovative strength, VARTA Consumer Batteries is also unique thanks to the breadth, quality and design of its product assortment. The secrets of its successful product portfolio are an intensive focus on consumers’ lifestyle and close cooperation with the trade. This enables VARTA Consumer Batteries to respond successfully, speedily and flexibly to current trends in devices on the dynamic Fast Moving Consumer Goods (FMCG) market, to provide optimal energy solutions and to keep the promise of its brand message: “VARTA – in service for you.”




Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München
Germany

Phone: + 49 (0) 89 381 08-119