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Shining Brightly For More Safety – VARTA Launches New Bicycle Light Set

Battery-powered bicycle lights have been officially allowed in Germany only since last year. Thanks to its Bike Light Set, VARTA Consumer is set to launch an innovative headlight and taillight that fully comply with German road safety regulation and ensure additional road safety.

VARTA for added Safety at Dawn and Dusk

Bike Light FrontThe VARTA set features an extremely powerful headlight (up to 30 lux) that guarantees high visibility for cyclists. With an impressive 120 lumens, its beam shines up to 92 meters – almost as far as motorcycle headlights. The headlight’s 3 Watt Cree high-performance LED provide its tremendous light yield. Even in very dark road situations, the turbo mode ensures good visibility and an added degree of safety. In most situations, on well-lit roads and at dawn and dusk, cyclists can switch the headlight to energy-saving mode, increasing the service life of the batteries.

It Shines – in any wind and weather situation

Bike Light RearHeadlight as well as taillight features a practical low battery indicator that informs cyclists of weak batteries before it is too late. Both the headlight and the matching taillight are water resistant (IPX 4) for unrestricted functionality in windy and wet weather. Thanks to three red LEDs the taillight shines with a battery runtime of up to 60 hours. An angle of 220 degrees ensures that cyclists can be seen from nearly every perspective. Fixing the lights is practical and easy. They can be attached directly to the bike without tools and without much effort.

The new VARTA Bike Light Set: the perfect alternative to a dynamo with the power to light up the world.

The Bike Light Set costs €39.99. It comes with 5 AAA High Energy batteries and is set to hit store shelves in May 2014.

Further information can be found at www.varta-consumer.com and on VARTA Consumer’s official international Facebook page.


Press contact

häberlein & mauerer ag

Nadine Rümmelin

Phone: +49/89/38108104

Email: varta@haebmau.de

About VARTA Consumer Batteries GmbH & Co. KGaA

VARTA Consumer Batteries GmbH & Co. KGaA is part of Spectrum Brands Holdings, a global and diversified consumer products company and a leading supplier of consumer batteries, shaving and grooming products, small household appliances, specialty pet supplies, lawn and garden products and auto care products. Spectrum Brands Holdings generates annual sales of around $5.04 billion and has a total of 15,700 employees. VARTA Consumer Batteries is a European market leader for innovative high-quality batteries, rechargeable batteries, chargers and lights. Controlled from its European head office in Frankfurt am Main, Germany, it generates annual sales of around €275 million. The German sales company is based in Ellwangen. Thanks to its powerful product ideas, developed on the basis of over 125 years’ experience, VARTA Consumer is a constant source of impetus in the mobile energy market. Alongside its innovative capabilities, the breadth, quality and design of its product range make VARTA a unique force on the market. Intensive focus on consumers’ lifestyles and close collaboration with retailers is the secret to a successful product mix. This makes it possible for VARTA Consumer to respond quickly and flexibly to the latest consumer device trends and provide the dynamic fast-moving consumer goods (FMCG) market with optimum energy solutions.

Contact PR Agency

häberlein & mauerer ag
Franz-Joseph-Straße 1
80801 München

Phone: + 49 (0) 89 381 08-119