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VARTA Consumer Batteries is launching a brand new marketing campaign for Q4 2020 ahead of the new year. This campaign focuses on the key benefits VARTA products provide to its customers; innovative products designed with technology that promises to ensure VARTA batteries are durable and long-lasting, through messaging that resonates with core audience sets in a consumer friendly manner.

Why Think Smarter, Choose VARTA?

The idea was born from the colour coded with simple device icons packaging; unique to other battery brands in the market, which helps customers to choose the battery that is best suited to their device, thus ensuring the battery performs better, saving the customer money and time. Choosing the correct battery for the device means it will last longer, helping the environment by reducing unnecessary waste that occurs with short lived batteries.

For example;

VARTA LONGLIFE MAX POWER batteries are ideal for devices that require precise energy in changing requirements such as digital cameras and game controllers.

VARTA LONGLIFE POWER batteries are developed especially for power hungry devices such as flashlights and battery-operated toys, and are also a Which? Best Buy value for money product.

The clever colour coded packaging, and corresponding icons ensure customers choose the ideal battery for their device, for optimal performance.

Creative proposition

VARTA has been powering moments for decades. That’s why the brand new campaign focuses on moments customers will never forget; powered by VARTA batteries, a special moment will never be missed.

The creative not only resonates with key audiences through this proposition, it also aims to remind them why VARTA is the smart choice:

  • German engineering
  • Established in 1887
  • LONGLIFE POWER AA batteries awarded Which? Best Buy
  • Child safe button cell packaging
  • Best performance if used in the right device
  • Simple colour coded packaging
  • Helpful icons on every pack
  • 10 Years power in storage

Digital and social campaign

In addition, the campaign will also run across VARTA digital and social channels. The focus will be on emotive photography that conveys everyday moments customers wouldn’t want to miss.

This emotional consumer targeting will also be implemented on social media, communicating the brand’s proposition and expanding the VARTA presence online.

Think Smarter, Choose VARTA.


VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.

Contact PR Agency

VARTA Consumer Batteries UK Ltd
Suite 49 Earl Business Centre,
Oldham, Greater Manchester,
OL8 2PF, England