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Studio 100 Media and VARTA form extensive international licence agreement for ‘Maya the Bee’

Studio 100 Media and VARTA Consumer Batteries agree on collaboration for several years for ‚Maya the Bee’. The licence agreement is effective immediately and will result in new VARTA products in 2017.

Licence agreement for nightlights and flashlights

Studio 100 Media und VARTA Consumer Batteries GmbH & Co. KGaA declare their future collaboration for „Maya the Bee“, including nightlights and flashlights. The extensive licence agreement encompasses the German speaking market, Turkey, Russia, the Ukraine, the Baltic region, Great Britain and Ireland, Scandinavia, the Balkan States, France, the CEE states and Benelux. Planeta Junior, as Studio 100 Media’s partner, will tend to the southern European territories.

This agreement for the coming years is effective immediately. Thereby, VARTA is able to secure the licence for the brand-new second season of ‘Maya the Bee’, screening on German television next year, as well as the two planned theatrical movies. The first movie, “Maya the Bee 2 – The Honey Games”, will already be released to German cinemas in March 2018. First products are planned to be on shelf from 2017.

Patrick Elmendorff, CEO of Studio 100 Media GmbH states: “VARTA Consumer is market leader in battery solutions.  We are delighted about this international partnership with such a reputable, traditional company. The high quality of VARTA products has convinced us, they are optimally suited to the Maya range. Both VARTA and Maya are strong international brands. We have sold the new CGI-edition of the TV series (2012), as well as the first movie (2014) world-wide in more than 160 countries. With the upcoming new adventures we will continue to write Maya’s success story, starting next year.”

Michael Bodfeld, Director of International Marketing at VARTA Consumer, concludes: “Thanks to Studio 100’s hard work, Maya the Bee has maintained its extreme popularity worldwide and with our high quality products, will now illuminate children’s rooms across the continent. Nightlight or flashlight, soon our range will provide something for every Maya fan.

We are excited to be collaborating with Studio 100 Media to create new attractive products, extending our successful range of children’s lighting.”

Further information can be found at www.varta-consumer.com and on VARTA Consumer’s official Facebook page.

About Studio 100 Media

Studio 100 Media is an international production and distribution company within the children’s and family entertainment sector. Based in Munich, Germany, the company is a 100 percent subsidiary of Belgian firm Studio 100. The Company develops and acquires new content, engages in co-production and co-financing activities and is also responsible for the international distribution of its own and third party rights. Studio 100 Media’s business model is the perfect vertical and horizontal integration of its IP’s. In marketing its license rights the Company pursues a global strategy within sectors ranging from Content Distribution, Licensing and Home Entertainment through to Theatrical Movies, Stage Shows and Theme Parks. www.studio100media.com

Press contact

Studio 100 Media GmbH
Carla Herzog
Tel.: +49 89-960855-156
Email: carla.herzog@studio100media.com

Devika Patel
Mobile: +44 (0) 7773 324 159
Email: devika.patel@btopenworld.com


VARTA AG produces and markets a comprehensive battery portfolio, ranging from microbatteries, household batteries, energy storage systems to customer-specific battery solutions for a wide range of applications, and, as a technology leader, sets industry standards in key areas. As the parent company of the Group, it operates in the business segments “Microbatteries & Solutions” and “Household Batteries”.
The “Microbatteries & Solutions” segment focuses on the OEM business for microbatteries as well as on the lithium-ion battery pack business. Through intensive research and development, VARTA sets global standards in the microbattery sector and is a recognized innovation leader in the important growth markets of lithium-ion technology and primary hearing aid batteries. The “Household Batteries” segment comprises the battery business for end customers, including household batteries, rechargeable batteries, chargers, portable power (power banks) and lights as well as energy storage devices. The VARTA AG Group currently employs almost 4,000 people. With five production and manufacturing facilities in Europe and Asia, and distribution centers in Asia, Europe and the USA, VARTA AG’s operating subsidiaries are currently active in over 75 countries worldwide.

Contact PR Agency

VARTA Consumer Batteries UK Ltd
Suite 49 Earl Business Centre,
Oldham, Greater Manchester,
OL8 2PF, England


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