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Studio 100 Media and VARTA form extensive international licence agreement for ‘Maya the Bee’

Studio 100 Media and VARTA Consumer Batteries agree on collaboration for several years for ‚Maya the Bee’. The licence agreement is effective immediately and will result in new VARTA products in 2017.

Licence agreement for nightlights and flashlights

Studio 100 Media und VARTA Consumer Batteries GmbH & Co. KGaA declare their future collaboration for „Maya the Bee“, including nightlights and flashlights. The extensive licence agreement encompasses the German speaking market, Turkey, Russia, the Ukraine, the Baltic region, Great Britain and Ireland, Scandinavia, the Balkan States, France, the CEE states and Benelux. Planeta Junior, as Studio 100 Media’s partner, will tend to the southern European territories.

This agreement for the coming years is effective immediately. Thereby, VARTA is able to secure the licence for the brand-new second season of ‘Maya the Bee’, screening on German television next year, as well as the two planned theatrical movies. The first movie, “Maya the Bee 2 – The Honey Games”, will already be released to German cinemas in March 2018. First products are planned to be on shelf from 2017.

Patrick Elmendorff, CEO of Studio 100 Media GmbH states: “VARTA Consumer is market leader in battery solutions.  We are delighted about this international partnership with such a reputable, traditional company. The high quality of VARTA products has convinced us, they are optimally suited to the Maya range. Both VARTA and Maya are strong international brands. We have sold the new CGI-edition of the TV series (2012), as well as the first movie (2014) world-wide in more than 160 countries. With the upcoming new adventures we will continue to write Maya’s success story, starting next year.”

Michael Bodfeld, Director of International Marketing at VARTA Consumer, concludes: “Thanks to Studio 100’s hard work, Maya the Bee has maintained its extreme popularity worldwide and with our high quality products, will now illuminate children’s rooms across the continent. Nightlight or flashlight, soon our range will provide something for every Maya fan.

We are excited to be collaborating with Studio 100 Media to create new attractive products, extending our successful range of children’s lighting.”

Further information can be found at www.varta-consumer.com and on VARTA Consumer’s official Facebook page.

About Studio 100 Media

Studio 100 Media is an international production and distribution company within the children’s and family entertainment sector. Based in Munich, Germany, the company is a 100 percent subsidiary of Belgian firm Studio 100. The Company develops and acquires new content, engages in co-production and co-financing activities and is also responsible for the international distribution of its own and third party rights. Studio 100 Media’s business model is the perfect vertical and horizontal integration of its IP’s. In marketing its license rights the Company pursues a global strategy within sectors ranging from Content Distribution, Licensing and Home Entertainment through to Theatrical Movies, Stage Shows and Theme Parks. www.studio100media.com

Press contact

Studio 100 Media GmbH
Carla Herzog
Tel.: +49 89-960855-156
Email: carla.herzog@studio100media.com

Devika Patel
Mobile: +44 (0) 7773 324 159
Email: devika.patel@btopenworld.com

About VARTA Consumer Batteries GmbH & Co. KGaA

is one of the biggest producers of batteries and power sources, and Germany's no. 1 battery brand with over 130 years history. From traditional AA and AAA batteries to specialist electronic and power banks, every product is produced at the highest technological level, using quality materials and the very best expertise.

VARTA understands that technology should help make life better and brighter, and are proud to support millions of people throughout their lives.


Media contacts:

Danielle Stott: d.stott@brassagency.com – 0113 2200605
Cathy Skelton: c.skelton@brassagency.com – 0113 2200742

Contact PR Agency

Moorfield House
Alma Road
Headingley LS6 2AH
Tel: 0113 230 4000


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