The UK’s largest online retailer, Amazon.co.uk, has chosen Varta to supply its range of torches to boost its already extensive offering. This follows a recent string of contract-wins for the battery manufacturer which has also seen deals confirmed with the likes of Sainsbury’s, Boots and Netto.

Among the large products to be stocked are the wind-up Dynamo Light, the Camping Lantern, Industrial Work Swivel Light and the Ice Age 3 Torch.

Vince Armitage, Divisional Vice President, Varta Consumer Batteries, is thrilled about the deal: “As consumers increasingly look to the internet for their buying needs, we’re delighted to have positioned our products on the UK’s best-loved and most visited e-commerce site. Retailers have recognised that we have a strong product range that offers choice, value and good performance. We are continually looking for ways to further strengthen this range, having just recently launched a new range of lights across our range.”

X of Amazon.co.uk, comments: “Our offering is only as strong as our product range and as we continue to diversify and branch out to different product lines, we need quality brands on board to ensure our customers’ high expectations are met. Varta’s products will be significant to our offering and in retaining our position as the UK’s largest online retailer.”